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BC Ferries Launching New Community Engagement Framework

Tuesday, April 29, 2025 at 6:45 AM

By Jay Herrington

(PHOTO BC Ferries Facebook)

BC Ferries is launching its new community engagement framework.

The goal is to strengthen how the company connects with communities, increase public participation, and ensure a broad range of voices are reflected in decisions about services, projects, and policies.

Taking effect May 1st, BC Ferries says “Let’s Connect” defines new opportunities for representation, sets clear engagement priorities, and establishes a consistent, structured and accessible approach to ongoing dialogue along the coast.

BC Ferries Executive Director of External Engagement, Morningstar Pinto, says after months of consultation, they heard “very clearly” that communities and those who rely on BC Ferries as an essential public service want to see local representation in decisions that impact their region.

The consultation process began in January and included in-person visits to dozens of coastal communities, hundreds of one-on-one conversations, and feedback from more than 2,700 participants through online surveys, forums, and polls.

BC Ferries says it marks a new chapter in how it builds and maintains direct relationships with residents and communities—and will be subject to regular reviews to ensure it meets the needs of communities and the company.

“The insights and ideas shared have helped steer us in a direction that will effectively involve a wider array of people interested and impacted by BC Ferries operations,” Pinto added.

“We will continue to listen, build trust, and make decisions that reflect the real-world needs and priorities of communities where possible.”

Visit BC Ferries Projects to learn more.

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The word "éy7á7juuthem" means “Language of our People” and is the ancestral tongue of the Homalco, Tla’amin, Klahoose and K’ómoks First Nations, with dialectic differences in each community.

It is pronounced "eye-ya-jooth-hem."