BC Wine Industry Celebrates Alberta-BC Direct-To-Consumer Program

This week the BC wine industry launched the Alberta Gaming, Liquor and Cannabis Direct-to-Consumer program, an inter-provincial agreement between Alberta and BC allowing wineries in BC to sell their products directly to Alberta consumers.

The new process allows approved BC wineries to report and make payment to AGLC for the wine products they sell directly to consumers in Alberta.

“I want to thank Premier David Eby and Premier Danielle Smith for showing the leadership to break down interprovincial trade barriers and build a stronger Canadian economy,” said Wine Growers BC Board Chair Paul Sawler.

“This is a significant milestone for the Canadian wine industry, one we hope can serve as a model across the country.”

The agreement will run for one year, at which time it will be evaluated on its effectiveness.

The program fosters lasting connections through wine club memberships and is intended to enhance customer engagement with unique offerings.
Wine Growers BC has long advocated for interprovincial free trade across Canada, with a particular focus on Alberta due to the province’s proximity and the long-standing relationship between the two provinces.

The BC wine industry generates approximately $3.75 billion annually, contributes over $440 million in federal and provincial tax revenues, and employs over 14,000 full-time workers.