Tourism Services To Meet People Where They Are In The Community

The City of Campbell River has been working with tourism operator Destination Campbell River to evaluate the model of visitor information service delivery.

The current Visitor Information Centre has operated in the downtown location on Shoppers Row for the past six years, with support from a small mobile unit which pops up at local events.

But, the permanent location will not re-open this year as Destination Campbell River is poised to deliver Visitor Services with a new approach that supports more city attractions and disperses visitors throughout the city.

Executive Director, Carly Pereboom, says travel has changed in recent years, as has how visitors navigate and find services within the community.

She says they saw an opportunity in closing the Visitor Information Centre to explore additional partner locations within other community attractions.

Wayfinding, tourism provider information and community pamphlets will be distributed throughout the city and region.

Additionally, Destination Campbell River says it will continue to have a strong online presence for those planning to visit Campbell River or while in the city for their vacation.

As partners and pop-up locations are confirmed, Destination Campbell River and the City will share the information through their various social media channels and websites.

For the latest visitor information, visit Campbell River Travel.